The environment at Brandstorm was casual, and collaborative rather than competitive. I met smart, savvy women who had progressive strategies and were able to lean in with their own experiences as Millennials and Gen Xers––some Moms, some health fanatics, and some who even grew up on farms.
United Fresh held the fifth annual BrandStorm Feb. 10-12 at the University of Texas at Austin’s AT&T Hotel & Conference Center. The event boasts the opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.
Despite four consecutive years of wildly successful marketing events, United Fresh decided to switch things up this year by moving its fifth annual BrandStorm™ to Texas. Faster than you could say “marketing strategy,” the three-day event has come to an end with attendees of all calibers touting tons of new industry insights. From the BrandStorm Tour to educational sessions to an all-new idea submissions segment, we couldn’t wait to hear from the biggest names in produce about their BrandStorm 2020 experience.
As an exhibitor, it can be tough to figure out what makes your booth stand out to buyers. Is it the flashy look? The giveaways? Food and drink?
Or is it the interaction? To kick off the United Fresh Produce Association’s BrandStorm conference February 10, the Washington, DC-based organization held a “Exhibitor Storm Surge” training hosted by Jefferson Davis of Competitive Edge, an exhibitor training firm.
The second day of the United Fresh Produce Association’s BrandStorm conference covered topics from crisis management and sustainable packaging to video and podcasting.
Companies need to establish specific, measurable objectives for their trade show appearances to get the most bang for their buck on the show floor, consultant Jefferson Davis said Feb. 10 at the United Fresh Produce Association’s BrandStorm conference.
Over the past five years, the BrandStorm conference by the United Fresh Produce Association has hosted a number of talks about protecting a produce brand in a crisis situation. Most of those are related to food safety. For Gilroy, CA-based Christopher Ranch, the crisis management took on a whole new meaning over the past few years.