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Event Coverage

Event Coverage

BrandStorm 2020 a Texas-sized success

United Fresh held the fifth annual BrandStorm Feb. 10-12 at the University of Texas at Austin’s AT&T Hotel & Conference Center. The event boasts the opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.

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Sights and Insights on BrandStorm 2020

For the past 5 years, marketers in the produce industry gather at a conference designed just for them– BrandStorm from United Fresh.  This year the conference was held in Austin, and this was also my first year to attend. 

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BrandStorm 2020 Highlights

Despite four consecutive years of wildly successful marketing events, United Fresh decided to switch things up this year by moving its fifth annual BrandStorm™ to Texas. Faster than you could say “marketing strategy,” the three-day event has come to an end with attendees of all calibers touting tons of new industry insights. From the BrandStorm Tour to educational sessions to an all-new idea submissions segment, we couldn’t wait to hear from the biggest names in produce about their BrandStorm 2020 experience.

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What makes a trade show booth attractive to a buyer?

As an exhibitor, it can be tough to figure out what makes your booth stand out to buyers. Is it the flashy look? The giveaways? Food and drink?
Or is it the interaction? To kick off the United Fresh Produce Association’s BrandStorm conference February 10, the Washington, DC-based organization held a “Exhibitor Storm Surge” training hosted by Jefferson Davis of Competitive Edge, an exhibitor training firm.

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