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Event Coverage

Event Coverage

The Ultimate Austin Grocery Tour

There’s nothing like touring grocery stores with a local. Anne-Marie Roerink of 210 Analytics was in town to present the latest Power of Retail Foodservice report, but she managed to squeeze in some time to see some stores, so I went all out.

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What Austin has in store for BrandStorm

With United Fresh’s BrandStorm coming here in February, I took the opportunity to introduce Mary Coppola, vice president of marketing and communications, to the quirkier side of Austin. While we may have a reputation for BBQ, boots and tacos, Austin is about more than that. The creative energy and excitement is evident all over town, and is a great backdrop for the event focused on produce brand marketing strategy.

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United Fresh BrandStorm 2019: Key Takeaways for Marketers

Imagine you had two days to come together with other fresh produce industry marketers to focus on camaraderie, collaboration, brainstorming, and the sharing of thought-provoking ideas and challenges in a safe space, free from distraction. That, my fellow fresh produce colleagues, is what the United Fresh BrandStorm Conference is all about!

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Produce Marketing: BrandStorm Offers A Wealth of Insights

United Fresh, one of the major produce industry trade groups, held their annual BrandStorm produce marketing conference last week in San Francisco. Several hundred marketing staff from produce growers and suppliers – as well as service providers like Zest Labs – turned out for an opportunity to hear from experts from the produce and other industries to discuss trends and issues – and generate ideas.

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Always worth it: Avocados From Mexico exec talks Super Bowl ads

SAN FRANCISCO — BrandStorm attendees who stayed for the final education session Feb. 22 heard an in-depth presentation from Avocados From Mexico president Alvaro Luque on everything from Super Bowl commercials to digital marketing strategy to what the organization views as the biggest opportunity to grow the category.

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