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2019 BrandStorm Schedule

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9:30 AM
  1. Viansa Sonoma
    450 mins
    The 2019 BrandStorm Tour will travel north from San Francisco to Sonoma Valley for this limited access event where attendees will hear the history and developments of a number of Sonoma Brands product ...
5:30 PM
  1. Golden Gate & Bay View Rooms, 25th Floor, Hotel Nikko San Francisco
    90 mins
    Kick-off the 2019 BrandStorm event with an evening of networking and celebration!
7:00 AM
  1. Hotel Nikko San Francisco
    600 mins
    Stop by registration between 7:00 am - 5:00 pm to pick up your badge and gather conference materials. United Fresh staff will be available to answer any questions.
9:00 AM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    60 mins
    Every great event starts with a powerful idea. Join your BrandStorm collogues for this inspiring opening general session where Idea Whisperer Tamsen Webster will motivate the crowd to think powerfully ...
10:15 AM
  1. Hotel Nikko San Francisco
    45 mins
    Household spending on packaged food at retail has stagnated in North America since 2016, while spending on foodservice has grown. Busier lifestyles, shifting views of health and food-obsessed millenni ...
  2. Hotel Nikko San Francisco
    45 mins
    The Rock and Roll Hall of Fame is experiencing an identity crisis. For decades, the world of rock n roll has been perceived as the ultimate Man Cave experience where men idolize rockers and feed their ...
11:15 AM
  1. Hotel Nikko San Francisco
    45 mins
    Catching consumers attention in-store is arbitrary at best, however there a slight and sometimes more obvious means of grabbing attention through packaging design and shelf appeal that ensure your bra ...
  2. Hotel Nikko San Francisco
    45 mins
    Creating a memorable brand in a sea of products can be a challenge. What if you had the opportunity to start telling your brand story from the first day of a new industry? Hear from a panel of compani ...
12:15 PM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    60 mins
    Do you enjoy being a fly-on-the-wall while someone close is having a healthy debate? Maybe you prefer to share your own thoughts, contributing to one side or the other (or both?). During this lunch ge ...
1:30 PM
  1. Hotel Nikko San Francisco
    45 mins
    Dig deeper in our industry's most pressing topics by engaging in X-Change Discussions. Facilitated by the United Fresh Produce Associations Produce Marketing & Merchandising Council, these open dialog ...
2:30 PM
  1. Hotel Nikko San Francisco
    45 mins
    In the wake of a crisis, many brands seem to suffer from temporary loss of sense. The emotional rollercoaster causes blurred thinking and snap judgement which can lead to more challenges than the cris ...
  2. Hotel Nikko San Francisco
    45 mins
    Brand marketing can help produce add value, differentiate their specific benefits and instill consumer loyalty. However, in this new era of consumer engagement, brands need to behave differently to ca ...
3:30 PM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    45 mins
    When's the last time you played telephone? Practice the art of communication during this experiential exercise where you will learn key strategies to boost your people skills, charisma and persuasiven ...
4:15 PM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    60 mins
    Shoppers seeking authenticity in their food choices are rising as attested by the growing interest in organic, non-GMO and the removal of artificial ingredients. Kara Goldin, Founder and CEO of hint, ...
7:00 AM
  1. Hotel Nikko San Francisco
    360 mins
    Stop by registration between 7:00 am - 1:00 pm to pick up your badge and gather conference materials. United Fresh staff will be available to answer any questions.
8:00 AM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    90 mins
    Ever wonder what the recipe is a successful marketing campaign? We're headed to the corner office to gain insights from three Chief Marketing Officers in the produce industry. Learn what they're focus ...
9:45 AM
  1. Hotel Nikko San Francisco
    45 mins
    Dig deeper in our industry's most pressing topics by engaging in X-Change Discussions. Facilitated by the United Fresh Produce Associations Produce Marketing & Merchandising Council, these open dialog ...
10:45 AM
  1. Hotel Nikko San Francisco
    45 mins
    Digital marketing has moved into the sixth sense of voice search. Brands need to reach the connected consumer who has stopped typing their searches and now relies on Alexa, Siri and a growing system o ...
  2. Hotel Nikko San Francisco
    45 mins
    Looking to reinvigorate your marketing program? Join this session for and update on the latest trends and hear examples of tactics and tools that create buzz, increase attention, engage attendees and ...
11:45 AM
  1. Nikko Ballroom I-III, Hotel Nikko San Francisco
    75 mins
    This February during Super Bowl LIII, Avocados From Mexico will release their fifth annual 30-second Super Bowl spot. According to Salesforce, Avocados from Mexico was the most mentioned Super Bowl ad ...