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Schedule

Monday, November 13

Noon – 5:00 pm Registration Open
Nikko Ballroom Foyer, Hotel Nikko San Francisco
 
2:00 pm – 3:00 pm Opening Keynote: Emotional Marketing

Nikko Ballroom Foyer, Hotel Nikko San Francisco

 

Emotional Marketing is messaging that connects on an instinctual level because it builds upon the customer’s ego. Want to attract passionate brand loyalist of your own? Graeme Newell will kick-off BrandStorm™ by taking us on a rollercoaster ride through emotional marketing. Learn how to use emotional persuasion to supercharge customer loyalty and build revenue. We'll laugh, cry and learn best practices from some of the world’s most powerful brands such as GE, CNN, Sony, Disney and Metlife.

Speaker: Graeme Newell, 602 Communications

3:00 pm – 3:45 pm Case Study Introduction
Nikko Ballroom I & II, Hotel Nikko San Francisco
 
3:45 pm - 4:00 pm Break
Nikko Ballroom Foyer, Hotel Nikko San Francisco
 
4:00 pm – 5:00 pm General Session: Be The Exception
Nikko Ballroom I & II, Hotel Nikko San Francisco
 
 

Are you ready to abandon your status-quo? Jay Acunzo will challenge us to break from our conventional thinking and leave our marketing norms behind. Jay will share case studies of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them. Be inspired to create more differentiated work that grabs attention and drives bigger results without bigger budgets. In a world where marketers obsess over reach, your secret weapon might be your ability to resonate — if only you can break from conventional thinking.

Are you ready to be the exception?

Speaker: Jay Acunzo, Award-Winning Podcaster and Former Google and Startup Brand-Builder

5:00 pm – 6:30 pm Welcome Reception
Golden Gate & Bay View Rooms, 25th Floor, Hotel Nikko San Francisco
  We’re sure the day’s presentations will work up your thirst. While you’re strategizing ways to shake up the cyclone that is your marketing plan, grab a signature Dark N’ Stormy and enjoy an evening of networking with fellow inspired marketers at the BrandStorm Welcome Reception.

 

Tuesday, November 14

7:00 am – 5:00 pm Registration Open
Nikko Ballroom I & II, Hotel Nikko San Francisco
 
8:00 am – 9:30 am Breakfast General Session
Nikko Ballroom I & II, Hotel Nikko San Francisco
 

We’re all thinking it – should my brand be on Snapchat? How can I be prepared to adopt AI in my marketing plan? What’s Google’s next move? Explore these marketing questions and more as we begin the day with a panel of industry marketing firms who are working to navigate brands like yours through the many channels and hurdles that produce marketing presents. Learn marketing trends and hear expert opinions on the future of produce marketing.

Moderator: Jay Acunzo, Award-Winning Podcaster and Former Google and Startup Brand-Builder

Panelists:

  • Dan'l Mackey Almy, President & CEO, DMA Solutions, Inc. 
  • Mike Caplan, Co-Founder, Fiction Tribe 
  • Missy McDill, CEO/Creative Director, McDill Associates 
  • Steven Muro, President, Fusion Marketing 
  • Karen Nardoza, President & CEO, Moxxy Marketing 
     
9:30 am - 9:45 am Break 
Nikko Ballroom Foyer, Hotel Nikko San Francisco
 
9:45 am – 10:45 am Concurrent Breakout Workshops: Packaging
   
 

Packaging Challenges: Disrupting The Game
Nikko Ballroom III, Hotel Nikko San Francisco

Through packaging, produce brands are able to communicate their missions, values and stories, as well as labeling claims that entice consumers, but with 18-month cycles on packaging inventory, how are you able to pivot as a brand in an ever-changing retail climate? Learn new packaging strategies and trends to keep your brand in the spotlight.




 

       

Creating Cost Effective, Creative & Functional Packaging Designs
Carmel Room, Hotel Nikko San Francisco

Brand flexibility in packaging is critical to your product’s success whether it’s competing in the bagged salad cooler or featured on Amazon Fresh – your packaging needs to be agile, enticing and attractive to consumers. Learn best practices for developing creative and functional packaging designs that will attract customers in all retail channels.
 

10:45 am – 11:15 am Business Break & Registration Area Activities

Nikko Ballroom Foyer, Hotel Nikko San Francisco

 

Photography Demo: Alexandra "Rae" Danell

Take a break from the BrandStorm tsunami to regroup with your marketing team, catch up on emails and call or just grab a cup of coffee and keep the conversations going. Not your speed? Keep the energy high with a photography demo. At the speed we post on social media, knowing how to quickly capture your products in their best light is key! Leverage lighting techniques and other tricks of the trade to capture your product at its best!
 

11:15 am – 12:15 pm Concurrent Breakout Workshops: Digital Storytelling
   

How to Develop Your Brand Story:
A Step-by-Step Workshop
Nikko Ballroom III, Hotel Nikko San Francisco

Now more than ever, brands need to uncover the stories that make them unique. In this hands-on workshop, walk you through the process of uncovering your unique brand stories that set you apart in the fresh produce marketplace and gain the tools you need to take the next steps in telling that story in a well-developed and articulate way that resonates with today’s consumer.

Speaker: Kohl Threlkeld, Creative Director,
Emic Films



 

          

A Revolution in Brand Storytelling: The Impact
of Tech Trends and New Behaviors
Carmel Room, Hotel Nikko San Francisco

New technology platforms, new consumer behaviors and new expectations are making it difficult to keep up with the latest marketing trends. Swirling in the eye of this story is an exciting revolution in storytelling. Due to the speed of innovation, there are many new ways to reach your audience who is actively waiting to hear your story. Explore digital storytelling tips and trends that will help you navigate these disruptive and exciting times.

Speaker: Lori H. Schwartz, Principal, Chief Technology Catalyst, StoryTech™
 

12:15 pm – 1:00 pm Lunch General Session
Nikko Ballroom I & II, Hotel Nikko San Francisco
 
1:00 pm – 1:45 pm Concurrent Breakout Workshops: Marketing ROI
   
 

Leveraging Strategic Measurement to Grow
Your Brand Marketing Budget
Nikko Ballroom III, Hotel Nikko San Francisco

Gone are the days when Social Media ROI was arbitrary and elusive. Today, every move is being tracked, measured and recorded. We can map the smallest action back to the consumer and, based on their behaviors, develop personas that will deliver our brand to their inbox through algorithms and targeting. This session will NOT discuss these big brother techniques. It WILL however teach you how to drill for consumer gold – the kind that bolsters your marketing efforts’ ROI and strengthens your marketing budget needs through data, analytics and smart, strategic mapping.
 

 

Budget Hacking: Make it Work!
Carmel Room, Hotel Nikko San Francisco

“Make it work!” but what does that really mean? No matter the size of your budget, team or company, there are some marketing tasks and channels that you can’t afford to avoided. Learn the tricks of the trade in this fun and challenging workshop where you’ll explore the opportunities you may not be taking advantage of yet – but should!


 

1:45 pm – 2:15 pm

Business Break & Registration Area Activities
Nikko Ballroom Foyer, Hotel Nikko San Francisco​​​​​​​

  Photography Demo: Alexandra "Rae" Danell

Take a break from the BrandStorm tsunami to regroup with your marketing team, catch up on emails and call or just grab a cup of coffee and keep the conversations going. Not your speed? Keep the energy high with a photography demo. At the speed we post on social media, knowing how to quickly capture your products in their best light is key! Leverage lighting techniques and other tricks of the trade to capture your product at its best!
 
2:15 pm – 3:15 pm General Session: Consumer Loyalty ​​​​​​​
Nikko Ballroom I & II, Hotel Nikko San Francisco ​​​​​​​
 
3:15 pm – 4:00 pm Case Study Findings Presentation
Nikko Ballroom I & II, Hotel Nikko San Francisco
 
4:00 pm - 4:15 pm

Break
Nikko Ballroom Foyer, Hotel Nikko San Francisco

4:15 pm – 5:15 pm Closing General Session
Nikko Ballroom I & II, Hotel Nikko San Francisco
 

As the 2017 BrandStorm experience draws to a close, Chelsea Bialla will thread of event’s themes and inspiration together, sending attendees back to their offices with a tool kit of strategies and encouragement to create experiential marketing campaigns delivering to today and tomorrow’s consumer an unexpected experience from produce brands. Driven by innovation and inspired by design, Chelsea will share her strategies and case studies for produce brands to draw from as we elevate the marketing disciple in fresh produce collectively.

Speaker:​​​​​​​ Chelsea Bialla, Vice President of Marketing, Sonoma Brands

 

Wednesday, November 15

7:00 am – 2:00pm Optional Tour (TBD)


*Schedule subject to change.