Jen Berliner, President, ZÜPA NOMA
Jen joined the #SOUPSQUAD in October 2016 bringing with her vast experience in brand strategy and execution of channel and customer specific marketing programs. Most recently, Jen led Shopper Marketing at top national retailers for three of PepsiCo’s $1.5B+ food & beverage brand portfolios: LiptonTea, Hydration, and Frito-Lay multipack snacks. Berliner earned her Bachelor’s degree in Political Science and French from Vanderbilt University and went on to graduate from the MBA program at Yale School of Management.
Chelsea Bialla, Chief Brand Officer, Sonoma Brands
Kara Goldin, Founder and CEO, Hint, Inc.
Entrepreneur Kara Goldin is the Founder and CEO of hint®, Inc., the San Francisco based company which produces the leading, award-winning, no-sweetener flavored water. Kara has been named among Fortune’s Most Powerful Women Entrepreneurs and Forbes’ 40 Women to Watch Over 40, among many other notable accolades.
Previously, Kara was Vice President of Shopping and E-commerce Partnerships at AOL, where she helped lead the growth of its startup shopping business to a $1
billion enterprise. Kara is an active business speaker and writer, a member of C200, and a member of SF Bay YPO, the world’s premier chief executive leadership organization. In 2016, Kara launched The Kara Network, a digital resource and mentoring platform for aspiring and established entrepreneurs.
Edward Hoffman, Senior Vice President, Padilla Food and Beverage Practice
A food industry specialist, ED has spent nearly 25 years in strategic marketing communications. His diverse background spans multiple disciplines, including brand positioning, market research, integrated marketing and product management. Ed has helped entrepreneurs, emerging companies and category challengers as well as worked with many of the world’s largest organizations—from ConAgra and Frito-Lay North America to Kikkoman and The Disney Company. His award-winning work has quantifiably increased business for numerous clients.
Justin Levy, Global Social Media Strategist
With more than a decade of experience in social media and content creation across digital channels, Justin is a global leader in developing strategies for executing organic and paid social media campaigns. Formerly he global social media expert at Citrix, Justin has a deep understanding of how to execute campaigns by the creation for optimal success across social channels.
Justin is the author of the bestselling book, "Facebook Marketing: Designing Your Next Marketing Campaign."
Eleanor Ovsenik, Director of Content Marketing, Rock & Roll Hall of Fame
Eleanor’s marketing passions combines her storytelling background with the museum's mission statement – to engage, teach and inspire through the power of rock & roll – to reach dedicated audiences and drive desired behaviors across all digital platforms. Exploring new ways to bring the Rock Hall closer to fans, she helped launch and produce the museum's first-ever Induction Ceremony red carpet live stream show in 2018 and continues to create new content-driven opportunities with artist and lead entertainment partnerships.
Jeremiah Owyang, Founding Partner, Catalyst Companies
Jeremiah Owyang is an industry leader on corporate innovation in the face of emerging and disruptive technologies. Relentlessly focused on the future, the founder of Catalyst Companies, an innovation council that helps brands overcome obstacles and navigate the next wave of disruption and opportunity, Jeremiah convenes and leads innovation practitioners through the challenges of the autonomous world, the collaborative economy, and the full range of emerging technologies.
Chris Sebastiani, General Manager, Viansa Winery
Chris spent 14 years of his childhood (1989-2003) living in a modular home on the Viansa estate while his family leveraged everything they had to create Viansa Winery. Chris watched the winery be constructed from the ground up and ultimately become one of the most innovative and well respected wine programs in the U.S. From an early age, Chris was involved in every aspect of the family business from working in the vineyards, to pouring wine in the tasting room, to impressing guests with Viansa wine. He went on to spent a decade with Southern Glazers Wine and Spirits (SGWS), becoming a top producing sales rep. After completing the Executive Wine MBA program at Sonoma State, Chris is proud to have returned home to Viansa Winery, where his story all began.
Jon Sebastiani, Founder & Managing Partner, Sonoma Brands
Jon founded Sonoma Brands in January 2016 to invest in high-growth, emerging consumer brands and selectively incubate new concepts. He oversees current and prospective portfolio investments and leads the firm’s investment and operation teams. Jon began his career steering the sales & marketing for Viansa, his family’s winery, and eventually leading the business as President, becoming one of the most successful destination wineries in the Napa and Sonoma valleys.
As an avid runner training for the NYC Marathon in 2009, Jon realized the opportunity to turn jerky, a commonly used training food, into something truly special. Influenced by his wine background, Jon founded KRAVE Pure Foods to create a differentiated jerky brand. As the Founder and CEO of KRAVE, he led one of the most disruptive, fastest growing CPG brands in the industry, culminating in the company’s acquisition by The Hershey Company in 2015.
Jennifer Tillman, Insights Specialis, Sonoco
Jennifer is a Consumer Insights Research and Marketing professional with over 10 years of packaging experience. She is passionate about combining actionable insights, purposeful innovation, and Sonoco’s industry-leading packaging and services portfolio to create impactful solutions that build stronger brands. She brings more to packaging than just the package.