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Education Session Resources

BrandStorm Post Event Guide

Bringing together nearly 250 marketers from the fresh produce industry, BrandStorm 2017 addressed marketing trends and tactics that can further shape your brand in 2018 and beyond. 

This e-book was created as a helpful resource for those who attended and those who wish they had. Explore key takeaways and action items from the General Sessions and Breakout Sessions that can transform your marketing strategies into real growth for your brand. 

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A Universal Truth About Packaging at Retail: Know They Customer Experience

Speaker: Matthew Youngblood

Working across different industries, organizations, and cultures here in the US and abroad, Trinity Brand Group has discovered a universal truth in package design: Very rarely do brand managers go into the store and consider their consumer’s shopping experience. Yet that’s the very thing that should be driving their strategy in the first place; no matter the country, region or channel. Hear insights from Trinity Brand Group on understanding the consumer and ideas for leveraging that understanding to further your brand awareness and loyalty in-store.

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Mentor Marketing: Aligning Your Brand With A Cause

Speaker: Doug Jeske

BrandStorm X-Change Sessions provide attendees a unique opportunity to engage in dialogue on critical industry topics led by content experts and thought leaders. Explore today’s most pressing marketing challenges and opportunities, while also exchanging best practices and ideas with peers.

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Loyalty Marketing: Strengthening Existing Relationships

Speaker: Phil Rubin

BrandStorm X-Change Sessions provide attendees a unique opportunity to engage in dialogue on critical industry topics led by content experts and thought leaders. Explore today’s most pressing marketing challenges and opportunities, while also exchanging best practices and ideas with peers.

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Breaking Through the Noise: B2B Relationship Development

Speaker: Adam Broheimer

BrandStorm X-Change Sessions provide attendees a unique opportunity to engage in dialogue on critical industry topics led by content experts and thought leaders. Explore today’s most pressing marketing challenges and opportunities, while also exchanging best practices and ideas with peers.

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Packaging Challenges: Disrupting The Game

Speakers: Kathy Bintz KenyonKristen Van Veen, Ryan Hollis

Brand flexibility in packaging is critical to your product’s success whether it’s competing in the bagged salad cooler or featured on Amazon Fresh – your packaging needs to be agile, enticing and attractive to consumers. Learn best practices for developing creative and functional packaging designs that will attract customers in all retail channels.

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Closing General Session

Speaker: Chelsea Bialla

As the 2017 BrandStorm experience draws to a close, Chelsea Bialla will thread of event’s themes and inspiration together, sending attendees back to their offices with a tool kit of strategies and encouragement to create experiential marketing campaigns delivering to today and tomorrow’s consumer an unexpected experience from produce brands. Driven by innovation and inspired by design, Chelsea will share her strategies and case studies for produce brands to draw from as we elevate the marketing disciple in fresh produce collectively.

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Intelligent Packaging

Speaker: Brian Wagner

There are major factors changing today’s brand packaging landscape. Brian Wagner, the thought leader at PTIS will bring us deep into what he’s dubbed the “Triple Tech Revolution” – the intersection of biotechnology, materials technology and information technology, that are shaping the way brands interact with consumers through packaging. Through exploration of digital transformations, e-commerce practices and intelligent packaging, you’ll never look at packaging the same way again.

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Produce Marketing in the eCommerce Age: Walmart Online Grocery & Beyond

Speaker: Sabrina Cagar

BrandStorm X-Change Sessions provide attendees a unique opportunity to engage in dialogue on critical industry topics led by content experts and thought leaders. Explore today’s most pressing marketing challenges and opportunities, while also exchanging best practices and ideas with peers.

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Opening General Session: Emotional Marketing

Emotional Marketing is messaging that connects on an instinctual level because it builds upon the customers ego. Want to attract passionate brand loyalist of your own? Graeme Newell will kick-off BrandStorm by taking us on a rollercoaster ride through emotional marketing. Learn how to use emotional persuasion to supercharge customer loyalty and build revenue. We'll laugh, cry and learn best practices from some of the worlds most powerful brands such as GE, CNN, Sony, Disney and Metlife.

Speaker: Graeme Newell

RESOURCE LIBRARY          TRAINING VIDEOS          EXAMPLES